Education / 14 seconds
Guiding viewers through the process.
Short-form information design using a sequence of on-screen prompts and gestures to make practical real estate advice easy to follow.
Selected work / Content strategy & visual storytelling
Real estate.
Real people.
Real personality.
Content strategy, graphic design, and short-form storytelling for my husband's real estate business. Kelvin is a real estate agent affiliated with Fathom Realty.
The work featured here focuses on his social media presence, combining practical real estate information with personality-driven content. I also developed SmartIQ Realty, his personal brand, website, and digital experience, which is featured separately in its own case study. Explore the SmartIQ Realty case study.
FocusSocial content + video
My roleConcepts, design + creative direction
ToolsDesign software, Canva + CapCut
01 / The assignment
Make the information useful. Make it feel human.
Real estate content has to do more than share listings. It should explain unfamiliar topics, answer questions, and give people a sense of the person they'll be working with.
I typically identified the content topics and developed the initial creative direction. Kelvin sometimes wrote the scripts and appeared on camera. I shaped the visual expression with graphics, layouts, on-screen messaging, edits, and music choices, depending on the piece.
Working with someone who wasn't comfortable on camera also called for concepts that fit his personality, rather than forcing every idea into a traditional talking-head format.
Content ideationGraphic designCreative directionVideo editingVisual storytelling
02 / Featured story
A little superhero energy.
A 17-second idea that began with a shirt and became an on-camera reveal.
The Porch Reveal · 17 seconds
FROM CONCEPT TO CAMERA
Give the idea something to do.
Kelvin wasn't enthusiastic about appearing in front of the camera. Instead of having him deliver another scripted message, I developed a playful visual reveal.
I came up with the concept, designed and made the Superman-inspired shirt, and asked Kelvin to perform the reveal. I then adapted a CapCut template, made editing adjustments, and chose the music to complete the moment.
My contribution
Original concept, shirt design and production, on-camera direction, music selection, and template-assisted video editing.
03 / Selected motion
Different messages. Different approaches.
Alongside the playful content, practical education and property footage called for clear sequencing and a different visual pace.
Property tour / 49 seconds
Let the space tell the story.
A property walk-through provides a different kind of storytelling: the sequence of shots and the home's details do much of the communicating.
Creative reflection
A useful message can have personality without losing its purpose.
The strongest work in this collection came from matching the content to the person, the audience, and the format, whether that meant a clear graphic, a well-timed caption, or a shirt made for one quick reveal.
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